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不久前,中国十大超级豪宅排行榜似乎为中国豪宅树立了一个标杆,上海紫园1号别墅也以1.3亿元的天价超出了人们对于豪宅的所有想像。豪宅作为一种建筑模式,越来越多的在地产商定义的语境中迈着奢侈的步子奋勇向前。“报纸广告上登的房子都是五六千块钱一平方米,我们都买不起!”这是1996年《北京晚报》上最初一则豪宅广告所引起的读者反应。报社的主管部门甚至质疑:这样的广告究竟要引导什么样的消费倾向。而近10年过去,豪宅似乎越来越多,几近融入我们的生活。
Not long ago, China’s top ten list of super mansions seem to set a benchmark for China’s mansion, Shanghai Purple Garden Villa No. 1 to 130 million yuan astronomical price beyond the imagination of people for luxury. Luxury as a mode of construction, more and more in the real estate business context defined in the step of luxury courageously forward. “Newspaper ad on board the house is five or six thousand dollars a square meter, we can not afford! ” This is the 1996 Beijing Evening News on the first one caused by the mansion ads readers response. The administration of the newspaper even questioned: what kind of consumer tendencies should such advertisements guide? The past 10 years in the past, luxury seems to be more and more, almost into our lives.