经过多年不懈努力,不少中央企业进入世界500强,基本拥有了规模、资本、装备、技术等硬实力,但和国际一流企业相比,在文化、品牌等软实力方面差距仍然很大。企业文化是软实力的基础,是企业软实力的重要组成部分,企业文化建设的成效直接影响着企业软实力和核心竞争力的提升。 After years of unremitting efforts, many central enterprises have entered the world's top 500 and basically have the hard power of scale, capital, equipment and technology. However, compared with world-class enterprises, the gap between their strength in culture and their brands is still huge. Corporate culture is the foundation of soft power and an important part of the soft power of enterprises. The effectiveness of the construction of enterprise culture directly affects the enhancement of the enterprise's soft power and core competitiveness.