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在当下令人眼花缭乱的电视荧屏中,在融合与创新成为媒体新常态的环境下,CCTV-7农业节目坚守为广大城乡观众服务的理念,创新节目样态,强化节目内容,通过差异化、特色化提升影响力公信力,在上星频道群中别具一格。有人说,农业节目没有华贵艳丽,没有大红大紫,却有着属于自己的独特景致,有着田野的底色和泥土的芬芳,是亿万城乡观众的知心朋友和精神家园。一、创新形式,打造权威、专业涉农频道中国农业电影电视中心(以下简称农影中心)承
In today’s dazzling TV screen, under the environment of integration and innovation becoming the new normal of the media, CCTV-7 Agricultural Program adheres to the concept of serving urban and rural audiences, innovating the program style, strengthening program content, and differentiating and featuring To enhance the credibility of influence, in the last channel channel group unique. Some people say that the agricultural program is not luxurious and gorgeous. There is no grand affair, but it has its own unique view. It has the background of the fields and the fragrance of the soil. It is a close friend and spiritual home of millions of urban and rural viewers. First, the innovative form of creating authority, professional agriculture-related channels China Agricultural Film and Television Center (hereinafter referred to as Agricultural Center)