近几年随着电子商务的迅速兴起,普洱茶也成为电商的宠儿,线上交易逐年增加。但是,在很多消费者心目中,电商茶企常以价格战取胜,在茶的品质方面,很难得到保障。所以,电商茶企要想在普洱茶市场获得长足发展,只能走出过去一味拼价格,甚至不惜成本打价格战的怪圈。目前电商茶企已经逐渐从平台型电商(什么茶好卖卖什么茶)转型为品牌型电商(自创品牌,独自运营)。能够掌控原 In recent years, with the rapid rise of e-commerce, Pu’er tea has also become the darling of e-commerce, online transactions increased year by year. However, in many consumers’ minds, e-tea makers often win the price war and are hard-pressed to guarantee the quality of tea. Therefore, the e-commerce tea companies want to get great development in the Pu’er tea market, only to go out in the past blindly fight the price, or even price war at a price of the vicious circle. At present, e-commerce tea enterprises have gradually shifted from brand-based e-commerce (what tea is good for sale and sale) to brand-based e-commerce (own brand, operating alone). Can control the original