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互联网已经全面覆盖我们的日常工作和生活。微电影作为一种新的电影传播形式发展迅速,随之而来的微电影广告也备受关注。微电影广告作为广告业态的一种新形式,发展势头不容小觑。如今的中国微电影广告制作更加精良,其在广告品牌传播方面起着其他广告传播形式难以企及的作用。微电影广告在内容上将品牌与电影剧情进行有机融合,但微电影广告仍存在过度营销、制作团队薄弱等多方面的问题。
The Internet has fully covered our daily work and life. Micro-film as a new form of film is developing rapidly, followed by the micro-film ads are also of concern. Micro-film advertising as a new form of advertising format, the momentum should not be underestimated. Nowadays, the production of Chinese micro-movie ads is more sophisticated, which plays an unattainable role in advertising brand communication in other forms of advertising and communication. Micro-film ads in the content of the brand and the movie plot organic integration, but there are still micro-film advertising over-marketing, production team is weak and many other issues.