安奈儿童装长期以来以“不一样的舒适”为品牌理念,以追求优质面料与舒适体验为最终目标。设计团队起初接手该项目时,就思考要打破传统的童装商业印象,通过利用天然原生态的设计理念,呈现一个独特、鲜活又具有买手店气质的童装零售体验店。设计师在设计本案时,大胆运用了原生态的混凝土、回收旧粗木等材料,旨在为安奈儿树立新的形象,将其从传统的童装店模式中解脱出来,为顾客提供一个具有独特购物体验的童装售卖空间。 Anei children’s wear has long been “not the same as comfort,” the brand concept, in pursuit of high-quality fabrics and comfort experience as the ultimate goal. When the design team initially took over the project, they thought about breaking the traditional commercial impression of children’s wear and using the natural and original design concept to present a unique, fresh and children’s clothing retail experience store. Designers in the design of the case, the bold use of the original ecological concrete, recycling of old rough and other materials designed to Aner to establish a new image, to be freed from the traditional model of children’s clothing store, to provide customers with a unique Shopping experience children’s wear sale space.