品牌是无形资产和软实力,是一个区域产品或服务知名度、信誉度和美誉度的象征。品牌建设,是突破“微笑曲线”魔咒和加快提升产品价值链的主要抓手,是浙江建设“工业强省”和提升“浙江制造”国际竞争力的重大举措,事关加快建设“两富”浙江、信用浙江和现代化浙江的重大问题。树立浙江品牌战略与“浙江制造”的良好形象,以及成功实施经济强省战略,与百千个杜桥地方品牌树立。 Brands are intangible assets and soft power. They are a symbol of the popularity, credibility and reputation of a regional product or service. Brand building is the key to breaking through the “smile curve” curse and accelerating the promotion of product value chain. It is a major measure for Zhejiang to build “a strong industrial province” and to enhance the international competitiveness of Zhejiang manufacturing. Accelerate the construction of “two rich” Zhejiang, credit Zhejiang and modern Zhejiang. Establish a good image of Zhejiang brand strategy and “Zhejiang manufacturing”, as well as the successful implementation of economic strengthening strategy, and establish a hundred local Duqiao brand.