美泰公司常年都把重点放在芭比娃娃身上。尤其是这两年芭比娃娃的销量不断下滑,使得美泰公司几乎把所有精力都用在了拯救芭比娃娃之上。2013年,美泰公司甚至推出了自己的公主系列产品。从明年1月1日起,迪士尼的所有公主系列玩具将从生产芭比娃娃的美泰公司手中转移到生产变形金刚的孩之宝公司手中。对于美泰公司来说,这可不是什么好消息。这两 Mattel company perennial focus on the Barbie doll body. Especially in the past two years Barbie doll sales continued to decline, making Mattel almost all the energy used to save the Barbie above. In 2013, Mattel even launched its own line of princess products. From January 1 next year, Disney’s all series of princess toys will be transferred from Mattel, a maker of Barbie dolls, to Hasbro, which makes Transformers. For Mattel, this is not good news. These two