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有几则消息称,一是2010年中国GDP为39.8万亿元人民币(合约6.04万亿美元),超过日本2010年GDP的预估值5.4万亿美元,位居世界第二位;二是据不完全统计,中国已经超越美国,成为仅次于日本的全球第二大奢侈品消费国。在未来5年时间里,有预测数据认为中国市场奢侈品年消费额将达1000亿元人民币,超越日本,成为世界头号奢侈品市场。三是随着80后、90后新一代贴有“个性化”标签的消费者购买能力的不断增强,个性化需求趋势将会愈演愈烈。全球知名咨询机构麦肯锡调查显示,中国的80后、90后因其成长阶段也是本土品牌的发展期,这些新一代消费者对本土品牌要比老一代更有信心。
According to several sources, China’s GDP was 39.8 trillion yuan (6.04 trillion U.S. dollars) in 2010, surpassing Japan’s GDP forecast of 5.4 trillion U.S. dollars in 2010, ranking second in the world. Second, Incomplete statistics, China has surpassed the United States to become the world’s second-largest luxury consumer after the Japanese. In the next five years, there is forecast data that the annual consumption of luxury goods in China will reach 100 billion yuan, surpassing Japan and becoming the world’s number one luxury market. Third, with the growing purchasing power of consumers after 80s and after 90s with “personalized” labels, the trend of personalized demand will intensify. McKinsey survey of the world’s leading consulting firm shows that China’s 80, 90 after its growth stage is also the development of local brands, these new generation of consumers on the local brand more confident than the older generation.