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媒体融合应改变一味扩张平台、机构的做法,转向以内容创新为核心的新媒体与传统媒体整合,实现内容与平台的有机融合,以最大程度吸引受众、凝聚社会共识。
Media convergence should be changed blindly to expand the platform, the organization’s approach to content innovation as the core of the integration of new media and traditional media, content and platform to achieve organic integration in order to maximize the audience to attract public consensus.