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我们经营者常称“顾客是上帝”,意思是说顾客是我们的“衣食父母”,顾客的购买力是我们的饭碗根,竭诚服务于顾客即可得到“上帝”的恩顾,得罪了顾客便是得罪了“上帝”。其实,“顾客是上帝”还有另一层含义,即顾客实际可看作是我们经营活动的潜在参与者。在这里,“上帝”可以赐给我们经营的新构思,“上帝”可以赐给我们新产品设计的灵感,“上帝”可以是我们经营管理的智慧源泉,“上帝”可以是我们经营管理的道德启示。无视顾客这一“上帝”的存在,我们就会智穷才尽,一筹莫展。比如:美国宝碱公司在美国第一家提供“顾客免费服务电话”,仅1979年一年总共接到20万个直拨服务电话。公司每月都要把电话内容综合整理,提到会上检讨。这个公司改良产
Our operators often call “customers are Gods,” which means that customers are our “food and clothing parents.” The customer’s purchasing power is our bread and butter. When we serve customers with all our heart, we can get the “God” to care for and offend customers. It is an offense to “God.” In fact, “customer is God” has another meaning, that is, customers can actually be seen as potential participants in our business activities. Here, “God” can give us new ideas for business. “God” can give us inspiration for the design of new products. “God” can be the source of wisdom for our management. “God” can be the moral of our management. Inspiration. By ignoring the existence of the “God” of customers, we will be able to do our best without any effort. For example, the United States’ first company in the United States to provide “customer free service phone”, only received a total of 200,000 direct service calls in 1979. The company will comprehensively organize the contents of the phone each month and refer it to the review. The company improved production