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中国传统图形凝结了人类的思想、文化、观念和意识,极具象征性和情感意义,是中国传统文化积淀的产物。文化借传统图形得以表现与传承,但传承不等于复制,对传统图形的研究,更应立足于在传承中的创新。标志设计是文化的重要表现形式之一,文章结合具体实例,通过对传统图形中形的创新、意的营造和神的演绎三方面,探索传统图形在现代标志设计中的创新方法。
Traditional Chinese graphics, which have condensed human thoughts, cultures, concepts and consciousness, have symbolic and emotional meanings, and are the product of the accumulation of Chinese traditional culture. Culture can be expressed and inherited by traditional graphics. However, inheritance does not mean duplication. Research on traditional graphics should be based on innovation in inheritance. The design of logo is one of the most important forms of culture. The article explores the innovative methods of traditional graphic design in modern logo design through three aspects: the innovation in shape, the creation of meaning and the interpretation of God in the traditional graphics.