2013年12月广告市场整体投放金额超过840亿元,同比增长9%,环比增长8%。同比方面,办公用品及设备、食品和化妆品/个人卫生用品三大行业增长最快,分别为49%、25%和22%。同比降幅最大的行业是烟草及附件,为57%。媒体及相关和电信行业紧随其后,分别为12%和11%。环比方面,大部分行业保持了增长的趋势,以办公用品及设备增长最快,为57%。电器和电信行业分列第二、三位,增长幅度为40%和32%。仅有烟草及附件、汽车及有关产品、房 In December 2013, the advertising market as a whole posted over 84 billion yuan, an increase of 9% from a year earlier and an increase of 8% from the previous quarter. On a year-on-year basis, the three major industries such as office supplies and equipment, food and cosmetics / personal hygiene products recorded the fastest growth rates of 49%, 25% and 22% respectively. The largest decline in the same period of the industry is tobacco and accessories, was 57%. Media and related and telecom sectors followed closely with 12% and 11% respectively. On a quarter-to-quarter basis, most industries maintained their growth trend with the fastest-growing office supplies and equipment at 57%. The electrical and telecommunications industries are in second and third place, with growth rates of 40% and 32% respectively. Only tobacco and accessories, cars and related products, rooms