造型设计实现长足进步后,通过功能设计提升驾乘体验,是产品设计的精进方向如今站在街头,可以看到不管是合资还是本土品牌,漂亮大气的车型比比皆是。这反映了车厂近年来迅速提升的产品开发能力。准确地说,是产品开发中产品造型设计的能力得到了大幅度提高。当前中国消费者买车时还是趋同为主,对品牌、尺寸的选择与其所处的社会阶层、身份地位相匹配。因此车型外观设计对购买决策有直接的促进作用。国际品牌纷纷推出“加长”版,顺应中国消费者通过大尺寸来体现尊贵的消费心态。本土 Design to achieve great progress, functional design to enhance the driving experience is the direction of product design is now on the street, you can see either joint ventures or local brands, the beautiful atmosphere of the models abound. This reflects the rapidly growing product development capabilities of the carmaker in recent years. To be exact, the capability of product design in product development has been greatly improved. At present, Chinese consumers are still convergent when buying a car. The choice of brand and size matches the social class and status they occupy. Therefore, the vehicle exterior design has a direct promotion of purchasing decisions. International brands have introduced “extended ” version, conform to the Chinese consumers through large size to reflect the noble consumer mentality. Native