影响消费者选购电视机的八个因素:1.信任度不少消费者在决定买什么牌号的电视机时有很大的随机性,下列几个因素能对消费者起引导作用。(1)通过广告、社会活动等在用户心目中树立起来的工厂形象、商家形象、产品形象。包括厂家和商家的历史、规模、经济技术实力、信誉等。(2)国家的质量监督、检查、考核结论。(3)亲邻、同事、朋友及有关专业技术或营销人员的评价。(4)自身的所见所闻、分析把握。当然,以上因素中,产品质量是一个重要的方面。2.规格迄今为止,国内电视机常见的规格有9英寸、12英寸、14英寸、17英寸、18英寸、20英寸、21英寸、25英寸、29英寸。80年代,消费者大多选购9英寸和17英寸的黑白电 Affect consumers to buy TV eight factors: 1. Many trust in consumers decide what brand of television to buy a lot of randomness, the following several factors can play a guiding role for consumers. (1) Through the advertising, social activities and other users in the minds of established factories image, business image, product image. Including the history of manufacturers and businesses, size, economic and technological strength, credibility and so on. (2) the country’s quality supervision, inspection, examination conclusion. (3) Neighbors, colleagues, friends and related professional technical or marketing staff evaluation. (4) Own what you see and hear, analyze and grasp. Of course, the above factors, product quality is an important aspect. 2. Specifications So far, the common specifications of domestic TV are 9 inches, 12 inches, 14 inches, 17 inches, 18 inches, 20 inches, 21 inches, 25 inches, 29 inches. In the 1980s, consumers mostly bought 9 inches and 17 inches of black and white electricity