打折是商品销售者促销的一种高代价但见效显著的手段。在一些保险公司,保单也出现打折现象,这应引起我们的注意和思索。 保单打折的成因错综复杂,归根结底,是短期利益使然。就投保人而言,由于专业知识的限制,以为购买打折保单是以最小代价获得保险商品的最佳方式,乐意接受打折保单。就营销员而言,在现行的保险公司对营销员的考核 Discount is a cost-effective yet effective tool for merchandising promotions. In some insurance companies, insurance policies also appear discounted, which should arouse our attention and thinking. The causes of policy discounts are complicated, in the final analysis, short-term benefits. As far as the policyholders are concerned, due to their limited professional knowledge, discount insurance policies are the best way to obtain insurance products at minimum cost and are willing to accept discount policies. In terms of marketers, the current insurance company’s assessment of marketers