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随着数字时代的到来,动画产业发展的速度不断加快,当年的朝阳产业已然成为热门。在高校,动画专业所招收的学生数量每年都在增加,专业的设置随时代潮流的变化呈现出多样化的趋势。文章指出,由于高校教学与市场商业化特点有所不同,动画专业教学需要建立和侧重动画的角色形象品牌化概念,使学生充分了解动画角色设计的属性和特点,帮助其尽早树立形象品牌化的意识。
With the advent of the digital age, animation industry continues to accelerate the pace of development, when the sunrise industry has become popular. In colleges and universities, the number of students enrolled in animation major is increasing every year, and the professional setting shows a trend of diversification with the trend of the times. The article points out that due to the difference between the characteristics of higher education and the commercialization of the market, the teaching of animations needs to establish and focus on the concept of branding of animated characters, so as to enable students to fully understand the attributes and characteristics of animated character design and help them establish the brand image awareness.