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区域旅游协作营销已成为近年我国旅游营销的最大亮点,武汉1+8旅游圈生逢其时,但作为协同作用得以发挥的关键环节,旅游圈协作营销目前尚未真正起步。本文从旅游圈资源禀赋与产品设计出发,分析了目前旅游圈协作营销的盲区与不足,尝试提出武汉旅游圈协作营销战略模型和营销策略的选择建议。
Regional tourism cooperation marketing has become the biggest highlight of tourism marketing in China in recent years, Wuhan 1 +8 tourism circle at any time, but as a synergistic role to play a key link in the tourism circle collaborative marketing has not really started. Based on the resource endowment and product design in the tourism circle, this paper analyzes the blind spots and shortcomings of the current collaborative marketing in the tourism circle, and tries to put forward the suggestion of the marketing strategy model and marketing strategy of Wuhan tourism circle.