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随着人们对健康诉求的增加,催生了医疗旅游发展。广东,拥有良好的区位优势、丰富的医疗旅游资源和潜力巨大的客源市场等有利条件,而医疗旅游产品单一、市场尚未成熟、人才匮乏等问题导致广东医疗旅游发展进程却十分缓慢。把握医疗旅游发展势头,对广东医疗旅游的发展进行SWOT分析,为促进广东医疗旅游发展提出构想与建议。
With the increase of people’s demands for health, the development of medical tourism has been spawned. Guangdong has a favorable geographical position, rich medical tourism resources and great potential tourist market, and other favorable conditions. However, the single development of medical tourism products, the market is not yet ripe, the shortage of qualified personnel and other issues lead to the development of medical tourism in Guangdong is very slow. Grasp the momentum of medical tourism development, SWOT analysis of the development of medical tourism in Guangdong, put forward ideas and suggestions to promote the development of medical tourism in Guangdong.