危机沟通策略当今国外许多高级管理人员，将这个企业竞争的时代比喻成危机四伏的时代。因此，管理上有个新主张：危机沟通。危机管理专家认为，事前准备是沟通成功的关键。定期及时的危机防止计划是经理自卫的最佳资源。为危机订计划是指有程序的安排，而非侦察到危机再迅... Crisis communication strategy Many foreign senior management personnel today compared the era of this enterprise competition to the era of crisis. Therefore, there is a new idea in management: crisis communication. Crisis management experts believe that preparation ahead is the key to successful communication. Regular and timely crisis prevention programs are the best resources for managers to defend themselves. Planning for a crisis means that there are procedural arrangements, rather than reconnoitering the crisis...