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本文在对比同龄城市青年消费特点的基础上,通过问卷调查的方式分析了经济能力、社会保障、个体差异对于新生代农民工发展型消费的影响,并针对研究对象特点,扩展研究家庭文化资本对发展型消费行为的作用机制。实证研究结果显示,收入水平、子女数量、学历水平对人情消费具有显著正向影响;被试类型、学历水平、母亲学历、收入水平及性别因素对学习消费具有显著作用。文章讨论上述因素对被试消费结构的影响表明,新生代农民工与同龄城市青年在发展型消费影响机理方面存在明显差异。
On the basis of comparing the characteristics of urban youth consumption in the same age, this paper analyzes the influence of economic ability, social security and individual differences on the development-oriented consumption of the new generation of migrant workers through questionnaire survey, and expands the research on family cultural capital pairs The Mechanism of Developmental Consumer Behavior. The results of empirical research show that income level, number of children and educational level have a significant positive impact on the consumption of human beings. The types of subjects, academic qualifications, maternal qualifications, income levels and gender have a significant effect on the study and consumption. The article discusses the influence of the above factors on the consumption structure of participants. It shows that there are obvious differences in the influencing mechanism between the new-generation migrant workers and urban youth in the same age.