利润持续走低,渠道越发难管理,新产品研发周期长、推广慢成了众多厂家的心病,对于农资厂家而言,维护现有渠道是一件无可厚非的事情。不过互联网时代下农资电商、信息透明、大户已成主流,行业变化往往是在日夜之间,而不是以往的年份计数,随时会面临的危机与机遇,让农资行业各方都感受到压力。苦不堪言、压力空前是形容目前绝大多数农资厂家最适合的词汇,利润降低、渠道混乱、价格错乱、新产品后继无力这些都是挑战。而对于经销商而言同 As profits continue to decline and channels become more difficult to manage, the long cycle of research and development of new products and slow promotion have become the heart of many manufacturers. For agricultural manufacturers, it is understandable to maintain existing channels. However, under the Internet era, agricultural e-commerce, information transparency, and large-scale households have become the mainstream. Industry changes are often between day and night, rather than counted in previous years. Crises and opportunities will be faced at any time, so that all parties in the agricultural industry experience pressure. Unpredictable and unprepared pressures are the most suitable vocabulary for describing the vast majority of agricultural capital producers. Profits are reduced, channels are chaotic, prices are deranged, and new products fail to succeed. These are all challenges. For the dealer