直销尤其是化妆品直销在中国发展迅速。但联系到现实,当前有许多企业尤其是化妆品直销企业迫于生存的需要和竞争的压力,往往只盲目追求产值和利润,而忘却了应承担的社会责任,对社会生活和经济的持续发展产生了严重影响。本文以探讨化妆品直销企业为重点,剖析化妆品直销行业存在问题、原因及造成的社会影响,对我国化妆品直销企业履行社会责任进行了研究,最后提出关于规范直销和强化化妆品直销企业履行社会责任的见解和建议。 Direct sales, especially direct sales of cosmetics in China, rapid development. However, linked to the reality, many enterprises, especially cosmetic direct selling companies, are often forced to pursue their output value and profit blindly by obsessing the need of survival and pressure of competition, while forgetting the social responsibility they should undertake and resulting in the continuous development of social life and economy Seriously affected. This article focuses on the discussion of cosmetics direct marketing enterprises, analyzes the problems, causes and social impacts caused by the direct marketing cosmetics industry, studies the fulfillment of social responsibility of direct marketing cosmetics companies in our country, and finally puts forward the opinion on regulating direct marketing and strengthening direct marketing enterprises to fulfill their social responsibilities And advice.