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我国公众标准化意识仍处于初期发展阶段，各人群的标准化意识程度不一。公众、政府、社会新闻媒体在标准化意识提升的过程中存在主动性、公正性、权威性等方面的不足。结合不同公众人群的特点，提出有针对性的实施路径，加强在宣传或活动中的受众对标准化的亲身感受，有利于其意识的主动升华。,The standardization awareness of the public in China is still at the early stage, and the degree of the awareness varies from different groups of people. In the process of improving the public’s awareness, the govment, social media and the public lack of initiative, faess, authoritativeness, etc. Combined with the characteristics of different groups of people, the paper puts forward a targeted practical approach and strengthens the personal experience of the public in the publicity and activity, benefiting the promotion of public’s awareness.