跨国公司的合资公司,如日本的松下、夏普、三菱,韩国的三星、LG,德国的西门子、美国的惠而普等,1996年以来产品相继进入国内市场,目前已完成了经营战略的调整,开始进入系统化的渗透扩张阶段。它们在华的发展战略具有如下特点: 一、高度认识中国市场的战略意义,开始占据高技术含量、高品味产品的市场, Joint ventures of multinational companies such as Japan's Matsushita, Sharp, Mitsubishi, South Korea's Samsung, LG, Germany's Siemens, Whirlpool, etc. Since 1996, products have entered the domestic market one after another, has now completed the adjustment of business strategy, Began to enter the systematic stage of infiltration and expansion. Their development strategy in China has the following characteristics: First, a high degree of understanding of the strategic significance of the Chinese market, began to occupy high-tech, high-taste products in the market,