我国的三网融合从2013年起结束试点进入全面推广阶段。而近两年以互联网视频为代表的开放互联网业务的异军突起,赋予了传统意义下“三网融合”以新的概念和内涵。在这种新形势下,整个有线电视行业面临着巨大的挑战,同时也面临着有线电视传统思维和行为方式的重塑。文章就如何积极拥抱互联网、打造广电网络升级版的问题提出了思路与建议。 China’s triple play from the end of 2013 pilot into the full promotion phase. The sudden emergence of the open Internet business represented by Internet video in the past two years has given the traditional concept of “triple play” a new concept and connotation. Under such a new situation, the entire cable TV industry faces enormous challenges as well as the remodeling of the traditional thinking and behavior of cable television. The article put forward ideas and suggestions on how to actively embrace the Internet and create an upgraded version of the broadcasting network.