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公共关系是指社会组织与其它相关联的社会组织或群体之间各种关系的综合表现,是一种通过塑造和宣传组织的形象来增强组织内部的凝聚力和组织对外部公众的吸引力的一种软性经营管理艺术.政府公共关系则是指政府与其它相关联的社会组织或群体之间的各种关系的综合表现.形象是政府公共关系的核心.这里所提的形象是指政府组织的形象,也就是政府组织、政府行为及行为后果在社会组织和公众个人心目中留下的整体印象和评价.
Public relations refers to the social organizations and other associated social organizations or groups, a comprehensive relationship between the various forms of performance, is a kind of image by shaping and promoting the organization to enhance the cohesion within the organization and organize the attractiveness of the public Kind of soft management art.Government public relations refers to the government and other associated social organizations or groups of all kinds of comprehensive performance of the relationship between the image of the public relations at the core of the government here refers to the image of government organizations The image, that is, the overall impression and evaluation left by the government organizations, government actions and the consequences of the actions in the social organizations and the public.