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本文以数据挖掘为切入点,以外部客户满意度与企业内部客户价值、信用、风险等演算相结合的方式对电力客户进行细分研究,针对不同细分客户类型的服务期望—感知程度,设计形式和层次丰富的用电增值套餐,满足客户多元化需求,实现电力企业精细化管理、差异化营销和个性化服务目的。
In this paper, data mining as the starting point, the external customer satisfaction and enterprise internal customer value, credit, risk and other calculus combination of power customers on the breakdown of research, different customer service types for subjective expectations - perception, design Forms and levels of rich value-added packages to meet the diverse needs of customers, to achieve the fine management of power companies, differentiated marketing and personalized service purposes.