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旅游产业涵盖文化旅游,文化旅游是旅游过程中文化特质的融合渗透,非物质文化遗产是文化旅游的天然内核,是生产性保护的有效路径,文化旅游还要重视非物质文化资源的涵养利用。本文指出四川非物质文化遗产在文化旅游中的优势与差距,从政府发展战略、部门工作推进、文化产业视野、企业市场定位,提出可操作性的具体建议。
The tourism industry covers cultural tourism. Cultural tourism is the integration and infiltration of cultural traits in the tourism process. The intangible cultural heritage is the natural core of cultural tourism and an effective path for productive protection. Cultural tourism also emphasizes the conservation and utilization of non-material cultural resources. This paper points out the advantages and gaps of Sichuan intangible cultural heritage in cultural tourism, and puts forward specific suggestions of operability from the perspectives of government development strategy, promotion of departmental work, cultural industry vision and enterprise market positioning.