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通过分析目前铁路货运营销工作存在的思维方式与货运营销不相适应等问题及其原因,提出以市场决定生产、建立铁路长效营销机制等解决问题的对策,以使铁路货物运输在市场竞争中立于不败之地。
By analyzing the existing thinking mode of railway freight marketing and the incompatibility of freight marketing and other issues and their causes, this paper puts forward the countermeasures to solve the problem by determining the production and establishing a long-term marketing mechanism of the railway by the market, so as to make the railway freight transportation neutral in the market competition In an invincible position.