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举世瞩目的2004年德国宝马展已经落下惟幕,中国展商作为国家展团第一次在这个展会上盛装出场,他们如何评价这个展会?取得了什么收获?中国工程机械如何走出国门?“走出去,我们应该思考什么?”一文写出了一个中国参展商的全景感受。 另一个备受业内关注的德国大展是科隆五金博览会,从今年起,这个展会将由一年一届改成两年一届,逢双年举办。科隆展览公司透露,一个新展将填补改变周期后单年的空缺,为什么会有这样的变化?新的展览将是什么样?本刊记者带着读者的疑问采访了科隆展览(北京)有限公司项目经理。
The world-renowned BMW Germany 2004 has already left the ground. Chinese exhibitors as national pavilions for the first time dressed up at the show. How do they evaluate the show? What has been achieved? How will Chinese construction machinery go abroad? What should we think about?” The article describes a panoramic view of a Chinese exhibitor. Another German exhibition that has received much attention in the industry is the Cologne Hardware Fair. From this year onwards, the show will be changed from one-year term to two-year term, held every two years. Cologne exhibition company revealed that a new exhibition will fill the vacancies in the single year after the change cycle. Why is there such a change? What will the new exhibition be like? The reporter interviewed with the reader’s questions Cologne Exhibition (Beijing) Co., Ltd. project manager.