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新媒体的出现,改变了传统媒体的束缚,同时也对社会文化产生了深远的影响。从目前中国自媒体时代网络社交工具的快速发展来看,社会流行文化呈现着透明、开放、公平等特点,不但对传统媒体的传统形式提出了挑战,同时也深深地影响着传统观念。因此,为了保证中国自媒体时代网络社交工具的快速发展,提高其发展质量,应认真分析微博、微信等新的网络社交工具与社会流行文化对传统观念的影响。
The advent of new media has changed the shackles of traditional media and has also had a profound impact on social culture. From the current rapid development of social networking tools in the media age in China, the social pop culture is characterized by transparency, openness and fairness. It not only poses challenges to the traditional forms of traditional media, but also deeply influences the traditional concepts. Therefore, in order to ensure the rapid development of social networking tools in the media age in China and improve the quality of its development, we should carefully analyze the impact of the new online social tools such as Weibo and WeChat and traditional social culture on the traditional concepts.