提到雀巢公司,人们总会想到浓香醇厚的咖啡。其实,它还是全球著名的宠物食品制造商。当时,为攻下狗粮这块阵地,雀巢打了很多广告,可销售状况始终不理想。一次,雀巢的销售员科恩在街上看到一条非常凶恶的狗。它穿越马路时,好像被汽车喇叭声吓到了,站在路中间狂叫不止,行人都纷纷躲避。这时,有个小伙子急忙跑过来,蹲下,轻轻拍拍狗的脑袋,低声说着什么。不一会儿,狗像是听懂了他的话,不再叫了,乖乖地走了。眼前的一幕,让科恩受到启发:狗粮是给狗吃的,如果能用它们的语言,宣传效果一定 Mentioned Nestle, people always think of mellow coffee. In fact, it is also a world famous pet food manufacturer. At that time, to capture the dog food this position, Nestle played a lot of ads, the sales situation has always been unsatisfactory. Once, Cohen, Nestle’s salesman, saw a very fierce dog on the street. When it crossed the road, it seems scared by the car horn, standing in the middle of the road barking more than pedestrians have to avoid. At this moment, a young man rushed over, crouched, patted the head of the dog gently and whispered something. A moment later, the dog is like he understood his words, no longer called, obediently go. The immediate scene, so Cohen be inspired: dog food is for dogs to eat, if you can use their language, publicity certain