客户的需求不能得到切实有效的满足,往往是导致企业客户流失的最关键因素,一般现象主要体现在如下一些方面: 现象之一:凭产品新鲜的口味及厂家的高返利政策,经销商张某与A啤签订了经销合同,首批货很快在当地试销成功。但第二批货因产品质量不太稳定,消费者纷纷转移消费视线,无奈之下张某只好退出该产品的运作。苏州某布厂的一老客户到中恒购精梳纱,对纱线的强力和毛羽指标要求较高。当时由于车间生产不稳定,导致纱线的部分指标不合格,但面对客户近20万的合同,一心 Customer demand can not be effectively fulfilled, often leading to the loss of business customers the most crucial factor, the general phenomenon is mainly reflected in the following aspects: One of the phenomena: the product of fresh taste and manufacturers of high rebate policy, dealers Zhang A beer signed with the distribution contract, the first batch of goods in the local test quickly succeed. However, the second batch of goods due to product quality is not stable, consumers have shifted consumer sight, desperation, Zhang had to quit the operation of the product. An old cloth factory in Suzhou, the constant purchase of combed yarn, the yarn strength and hairiness index requirements higher. At that time, due to the instability of the workshop production, some indicators of yarn failed, but the face of nearly 200,000 customers contract,