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本文在论述电子图书特点与图书馆对其需求的基础上,指出现阶段电子图书营销市场中存在数字资源商投入有限、电子图书同质化严重、缺乏整合营销渠道、侵犯版权现象突出、无统一行业标准等缺陷,馆配商联盟要想扩大电子图书市场,必须发挥其协调、整合的优势,构建统一的中文电子书平台并在纸质图书馆配的基础上进行服务转型。
On the basis of discussing the characteristics of e-books and the needs of libraries, this article points out that there is limited investment of digital resource providers, serious homogeneity of e-books, lack of integrated marketing channels, outstanding copyright infringement and no uniform Industry standards and other shortcomings, pavilions alliance in order to expand the e-book market, we must play its coordination and integration advantages, build a unified Chinese e-book platform and the paper library on the basis of service transformation.