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随着市场经济的不断发展,市场竞争越来越激烈,而企业文化在企业中充当的角色越来越重要。好的企业文化可以加强企业的凝聚力,提高企业在市场中的竞争力,为企业带来更好的文化效益。特别是在煤田地勘单位中,企业文化显得尤为重要。本文通过对企业文化内涵和在打造煤田品牌中企业文化建设的作用进行分析,阐述加强煤田地勘单位企业文化建设的途径。
With the continuous development of the market economy, the market competition becomes more and more fierce, and the corporate culture plays an increasingly important role in the enterprise. A good corporate culture can strengthen the cohesion of the company, increase the competitiveness of the company in the market, and bring better cultural benefits to the company. Especially in coalfield geological survey units, corporate culture is particularly important. This paper analyzes the connotation of corporate culture and the role of building corporate culture in building coalfield brands, and expounds ways to strengthen corporate culture construction in coalfield geological survey units.