作为媒体人,我经常参加厂商的活动,也经常听到精确营销的概念。像什么从“大众”营销走入“分众”营销,从“广告”到“窄告”,等等。起初,我还觉得这是一个市场营销上的创新,是市场竞争、细分的结果,并没有想到对自己有什么影响。不过,自从有了孩子之后,我却着实体验了一把精确营销的“威力”。 As a media person, I often participate in the activities of manufacturers, but also often hear the concept of precise marketing. Like what goes from “mass” marketing into “Focus” marketing, from “advertising” to “narrow reporting”, and more. At first, I also think this is a marketing innovation, is the result of market competition, segmentation, and did not expect to have any impact on their own. However, since having children, I have actually experienced the “power” of precise marketing.