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中国黄酒产业在走过十年市场化的今天,到了一个大转折的关口。2004年11月当古越龙山以6000万砸向央视,业界哗然,声音一片。难道这仅仅是大家对沉寂多年的黄酒行业第一个吃螃蟹的人所引发的反应?怕不尽然。不过即便最关注的厂家也不得不承认,大家之所以显得这么敏感,一个重要原因就是自己所在的行业是极不成熟的、这个行业中的大多数公司是极不成熟的。古越龙山在央视的大手笔投入,可以说是对这个不成熟行业发出的具有趋势意义的引导与规范。此外,业
China’s rice wine industry in the past ten years of marketization today, to a turning point. In 2004 November when the ancient Yue Longshan pound CCTV to 60 million, the industry uproar, a sound. Is this just the reaction of everyone who is the first to eat crab in the rice wine industry for years of silence? However, even the most concerned manufacturers have to admit that one reason why everyone is so sensitive is that their industry is extremely immature. Most of the companies in this industry are immature. Gu Yue Longshan generous investment in CCTV, can be said that the immature industry issued by the trend of guidance and norms. In addition, industry