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导游人员是整个旅游活动的重心,是旅行社的窗口和旅游业的灵魂。导游人员素质的高低直接关系着服务质量的好坏,关系旅游业的整体水平和国家的整体形象。良好的职业精神是维系是培养导游人才的思想准绳,对于规范导游人员素质培育起着举足轻重的作用。本文从理论上探讨导游职业精神的价值、内涵及导游职业精神养成途径。
Tour guide staff is the center of the entire tourism activity, is the window of travel agents and the soul of tourism. The quality of tour guides is directly related to the quality of service quality, the overall level of tourism and the country’s overall image. A good professionalism is the ideological criterion for maintaining the quality of tour guides and plays a decisive role in standardizing the quality of tour guides. This article discusses the value and connotation of tour guide professionalism and the way of tour guide professionalism theoretically.