古人云:“用师之本,在知敌情”、“知已知彼,百战不殆”。商海如战场,任何一个企业,要寻找市场机会,都必须要及时准确掌握市场信息和市场动向,以此来把握市场需求,选定目标市场,制定营销策略。只有对市场进行调查与预测,才能做出科学的营销决策。毛泽东同志讲过:“调查就是十月怀胎,解决问题就是一朝分娩”。调查中,掌握市场信息可以说是营销活动的前提,它的收集、整理与分析往往要通过市场调查来完成。也可以说,市场调查是为了更快地“砍柴”而做的重要工作——“磨刀”。通过市场调查,可以了解产品的使用情况,听取消费者或用 The ancients said: “The use of the teacher’s book, in the knowledge of the enemy’s ”, “known to know the other, do not fight hundred wars ”. If Shang Hai is a battlefield, any enterprise must seek market opportunities, must accurately and timely grasp market information and market trends, in order to grasp market demand, select target markets, and formulate marketing strategies. Only by investigating and predicting the market can we make scientific marketing decisions. Comrade Mao Zedong said: “The survey is October pregnancy, and the solution to the problem is to give birth.” In the survey, grasping market information can be said to be the premise of marketing activities, and its collection, arrangement, and analysis are often completed through market research. It can also be said that the market survey is an important task for the purpose of “cutting firewood faster” - “sharpening.” Through market research, you can understand the use of the product, listen to consumers or use