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中国是世界第一的“服装制造大国”、世界第一的“服装出口大国”。从表面上看中国服装行业在世界市场的地位应该是无法动摇的,然而在国际消费市场疲软以及在周边国家服装产业逐步蚕食的状况下,以外贸为主的中国服装服饰类企业的国际份额正在这种双重挤压的形势下优势逐步被弱化。转型升级已成为服装业内的共识,只有持续创新,不断提高研发设计实力,建立自主品牌,中国纺织服装产业才能不断做大做强。创新就是抓住“微笑曲线”的两端,即技术研发和品
China is the world’s number one “clothing manufacturing power”, and the No. 1 “clothing exporter” in the world. On the surface, the position of China’s apparel industry in the world market should be unshakable. However, given the weak international consumer market and the gradual erosion of the apparel industry in neighboring countries, the international share of Chinese apparel and apparel enterprises based mainly on foreign trade is now This double squeeze situation gradually weakened advantages. Transformation and upgrading have become the consensus in the apparel industry. Only by continuing to innovate and continuously improving R & D strength and establishing independent brands can China’s textile and garment industry continue to expand and become stronger. Innovation is to seize the “smile curve” ends, that is, technology research and development and products