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自我国进入世贸组织后,市场竞争方面的压力逐渐增加,企业面临更多的机遇和挑战,基于此,企业需要对生命周期及外部环境动态进行把握,结合市场及企业自身状况对市场营销战略进行调整。笔者就企业不同阶段的市场营销战略进行分析,希望我国各个企业可以结合自身的特点与文中观点对市场营销战略进行调整,促进本企业的发展。
Since China’s entry into the WTO, the pressure on market competition has gradually increased and enterprises are facing more opportunities and challenges. Based on this, enterprises need to grasp the dynamic of the life cycle and the external environment, and combine the market and the situation of the enterprises with their marketing strategies Adjustment. The author analyzes the marketing strategies at different stages of the enterprise, and hopes all the enterprises in our country can adjust their marketing strategies in light of their own characteristics and perspectives in the article so as to promote the development of this enterprise.