当前旅游领域的生态位研究内容主要集中在区域旅游城市发展方面,生态位理论的引入不仅丰富了旅游学研究的方法,在协调区域旅游发展、指导区域旅游规划方面也具有重要的现实意义。本文从聊城市旅游开发现状入手,对聊城市旅游业进行定性及定量分析,提出生态位错位开发策略、生态位扩充策略、协同发展策略等旅游生态位优化策略,对聊城市发展旅游业有一定借鉴意义。一、旅游生态位理论及其研究进展自生态位概念和理论首次被引用到旅游领域后,国内学者 The current research contents of niche in tourism are mainly concentrated on the development of regional tourist cities. The introduction of niche theory not only enriches the methods of tourism research, but also has important practical significance in coordinating the development of regional tourism and guiding the regional tourism planning. This article starts from the current situation of tourism development in Liaocheng City, and makes a qualitative and quantitative analysis of the tourism industry in Liaocheng City. It puts forward the strategy of optimizing the tourism niche, such as the development strategy of niche dislocation, the niche expansion strategy and the coordinated development strategy, Reference meaning. First, the tourism ecology theory and its research progress Since the concept and theory of niche was first quoted to the field of tourism, domestic scholars