改革开放18年来,人们生活改善的明显标志,莫过于对自己的“包装”。衣着变了,装饰变了,脚上穿的鞋也变了,一切都变高档了。然而就在这样一个消费层次提高,人们的“外包装”讲究时髦的大潮中,一种传统产品——解放胶鞋却仍然那么走俏,中国人民解放军新兴集团3517工厂生产的解放胶鞋竟然供不应求,淡季也畅销。这事奇怪,但细想起来又不怪。解放胶鞋畅销,一是与它的“包装”对象有关。解放胶鞋这种能经受部队指战员穿着它磨爬滚打的产品,无疑是民工队伍的最佳选择。当今大工程多、建筑业兴旺,打工队伍不断增大,因而增加了对解放胶鞋的需求;二是与农村 In the past 18 years of reform and opening up, there has been no obvious sign of improvement in people’s lives than their own “packaging”. The clothing has changed, the decoration has changed, the shoes worn on the feet have also changed, and everything has gone upscale. However, in such a consumer level increase, people’s “outer packaging” pay attention to the trend of fashion, a traditional product - liberation rubber shoes are still so popular, the People’s Liberation Army, the new group of 3517 factory production of liberation rubber shoes even in short supply, off-season Best-selling. This is strange, but it is not strange to think about it. The liberation of rubber shoes is popular, and the first is related to its “packaging” object. The liberation of rubber shoes, which can withstand the wear and tear of soldiers and soldiers, is undoubtedly the best choice for migrant workers. Today’s large-scale projects, the construction industry is booming, and the number of working teams continues to increase, thus increasing the demand for liberating rubber shoes; second, it is related to rural areas.