国美的哪些策略促进了快速增长

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国美电器是中国最大的以家电及消费电子产品零售为主的全国性连锁企业,在中国大中型城市拥有直营门店1200多家,年销售能力1000亿元以上。国美在线最近公布的前三季度销售收入人民币达446.45亿元,同比上升7.2%,可比门店的销售额增长达到6.0%。电子商务的总交易额(含平台交易额)同比提升72.7%;独立访客量(UV)同比提升63.9%,综合毛利率达18.6%,同比提升 Gome is China’s largest national chain of retailers mainly engaged in the retail of home appliances and consumer electronics products. It has more than 1,200 direct sales stores in China’s large and medium-sized cities and annual sales of more than 100 billion yuan. Gome recently announced the first three quarters of sales revenue of 44.645 billion yuan, an increase of 7.2%, comparable store sales rose 6.0%. Total transaction volume of e-commerce (including platform transaction volume) increased by 72.7% YoY; independent visitor volume (UV) increased by 63.9% YoY and consolidated gross margin reached 18.6% YoY, representing a year-on-year increase
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