本文以广东省温泉旅游产业为研究对象,介绍广东省温泉旅游业发展现状,分析温泉旅游产业存在的问题,研究广东温泉旅游产业改革方向和发展方法,提出解决温泉旅游产业弊端的一系列措施,调整其产业结构和营销策略,提高其服务质量,从而改变广东省温泉旅游业现状,使其向着科学、持续、利民的方向发展,努力创造全民的、科学的、可持续的温泉旅游产业。 In this paper, the hot spring tourism industry in Guangdong Province as the research object, introduce the status quo of hot spring tourism development in Guangdong Province, analyze the existing problems of hot spring tourism industry, study the reform direction and development methods of hot spring tourism industry in Guangdong, put forward a series of measures to solve the hot springs tourism industry malpractice, Adjust its industrial structure and marketing strategy and improve its service quality so as to change the status quo of hot spring tourism in Guangdong Province so that it will develop in a scientific, sustainable and beneficial direction and strive to create a hot spring tourism industry that is universal, scientific and sustainable.