诗歌广告是中国古代诸多广告表现形式中较为成熟的一种。在诗歌中提及广告现象以及用诗歌这种艺术表现形式来宣传商品和服务的特色是中国古代诗歌广告的两种基本形式。中国古代诗歌广告具有鲜明的时代特征 ,蕴含着丰富的文化内容 Poetry advertisement is one of the more mature forms of advertising in ancient China. The two basic forms of advertisements in ancient Chinese poetry that mention the phenomenon of advertising in poetry and the use of poetry as an art form to promote goods and services are two characteristics. Chinese ancient poetry advertisements have distinct characteristics of the times and contain rich cultural contents