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经济体制不断完善,企业面临的市场竞争越来越为激烈,企业对于广告图像越来越为重视,希望可以通过广告图像吸引更多的消费者,为企业迎来更多的社会效应。广告图像是对人们的视觉发起冲击,以图像作为信息的载体。广告图像的修辞就是使得图像承载的信息可以更加突出,是修辞手法的另一种展现。本文就是对广告图像传播的修辞现象及心理研究进行深入分析,希望对相关人员能够有所启示,促进我国广告图像传播领域不断发展。
With continuous improvement of economic system and increasingly fierce market competition, enterprises are paying more and more attention to advertising images, hoping to attract more consumers through advertising images and usher in more social effects for enterprises. Advertising images are the impact of people’s visual impact, the image as a carrier of information. The rhetoric of advertising images is to make the information carried by the images more prominent and another manifestation of rhetorical devices. This article analyzes the rhetorical phenomenon and psychology of the advertisement image transmission in the hope of enlightenment to the relevant personnel and promote the continuous development of the field of advertisement image transmission in our country.