做垂直代销,卖不出品牌溢价,且成本太高,包括物流、客服、市场推广等成本吃掉了大部分利润,这使得乐淘走入了一个死循环。随之而来的自有品牌转型失败,又成为了“压死骆驼的最后一根稻草”。 Do vertical consignment, can not sell the brand premium, and the cost is too high, including logistics, customer service, marketing and other costs eaten most of the profits, which makes Le Amoy into an endless loop. Followed by the failure of its own brand transformation, has become “the last straw that crushed the camel ”.