“罗辑思维”是近年来互联网领域最具特色的自媒体形态之一,其优质的内容和新颖的运作模式备受业界瞩目。在“罗辑思维”自媒体平台达到一定影响力之后,它的走向又发生了改变,着力将粉丝力量转化为社群经济。本文将通过实例解析“罗辑思维”如何借力视频网站、微信等新媒体平台,塑造其独特的自媒体形象,并探讨其转向的原因与启示,为自媒体人更新互联网思维提供示范。 “Luo thinking” is one of the most unique self-media forms in the Internet field in recent years, and its high-quality content and novel operation mode attract much industry attention. After the “Luo style of thinking” has reached a certain influence from the media platform, it has changed its course and focused on transforming the power of fans into a community economy. This article will analyze how “Luo thinking ” how to leveraging video sites, WeChat and other new media platforms, to shape its unique self-media image, and explore the reasons for its turn and enlightenment, since the media to update the Internet to provide an example of thinking .